Ireland must follow Belgium’s lead and ban gambling ads

Senator Mark Wall
09 March 2023

Labour sports spokesperson Mark Wall has commended the Belgian government for its landmark decision to ban all gambling advertisements.

Senator Wall introduced a bill two years ago that would ban all gambling ads in Ireland to protect problem gamblers and end the mass preying of gambling companies on vulnerable and young people.

Senator Wall said:

“In recognition of the harm cause by advertising to those at risk of gambling addiction, Belgium has taken the brave move to ban all gambling ads from July of this year. Ireland must follow suit.

“Government had an opportunity to be a real leader in this space by working with the Labour Party and introduce our legislation that would do the same here.

“From the moment we get up in the morning to the moment we go to sleep at night, the gambling companies know they have us in their grip. You can’t look at a video on YouTube without being directed to gamble, you can’t use a free app on your phone without facing these ads.

“The gambling industry has worked hard to create a strong link in our minds between major sports events and betting. Problem gambling is a behavioural addiction which is what these ads feed off of. These ads are pushing people to gamble and there are no controls in place to protect those who are vulnerable to addiction.

“The level of addiction and affliction in communities up and down this country demands serious action. We had this argument around the tobacco. Time is ticking. Let’s follow the Belgian lead and ban gambling ads in Ireland.”

Stay up to date

Receive our latest updates in your inbox.
By subscribing you agree to receive emails about our campaigns, policies, appeals and opportunities to get involved. Privacy Policy

Follow us

Connect with us on social media